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ITC200 > 11) Visual Design

Now that we have concerned ourselves with what each individual page will look like that we defined in our architecture through the concepts of navigation and interface design, it is time to give an Aesthetic Visual Design to the Surface of our Design

We need to evaluate and create our Visual Design in terms of:

1. Visual presentation of the logical arrangements that make up the skeleton of the site – through attention to visual design, we now determine how the arrangements we have defined should be presented visually on our pages
2. How effectively will our surface design support the objectives we defined in all of our other planes
3. Communicating a brand identity in terms of language, placement, type, color and overall visuals

Requirements:

• You must create a complete Visual Design study for your home page and one main category page.
• You must also complete three different spotlight ads for your home page and/or one main category page
• This shall be printed out and turned in as your Visual Design assignment according to the class schedule.

4 Comments:

1. Elise says:

   May 24, 2010 at 4:33 pm

   Here is a hilarious site that will change any site you put into the search field into a site done by “my 14-year-old nephew…in the 90′s” :)
   http://wonder-tonic.com/geocitiesizer/

   Reply
2. Trevor says:

   October 18, 2009 at 6:45 am

   A great article about the call to action button, a prominent feature in many e-commerce sites.

   http://www.smashingmagazine.com/2009/10/13/call-to-action-buttons-examples-and-best-practices/

   Trevor

   Reply
3. Trevor says:

   May 26, 2009 at 12:10 pm

   If you’re ready for another color scheme tool, this one works great:

   http://colorschemedesigner.com/

   Trevor

   Reply
4. Trevor says:

   May 20, 2009 at 6:05 pm

   Here’s a 400+ background resource page you can use for page designs. Some of these baclgrounds need to be toned down or layered with solid color boxes to make them useful. Check them out here:

   http://designreviver.com/freebies/400-high-quality-patterns/

   Trevor

   Reply