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ITC200 > 02) Site Objectives

Brand Identity:

Workstation Technologies strives to present itself as a cost effective solution for all of your computing peripheral needs such as: monitors, printers, keyboards, mice and storage devices.

Since everybody who uses a computer will eventually need to replace, upgrade or just want a new computer peripheral for their own workstation, Workstation Technologies will need to place themselves in the market as a company that understands the needs of the average to not so average computer user by offering products that are practical, affordable and ingenious.

Business Goals:

The Workstation Technologies website will be designed to be a self-service website that customers can browse and buy products from. The biggest driver that will save Workstation Technologies money will be the fact that the user audience can buy their products directly from the Workstation Technologies website directly instead of having to go through a reseller like MacMall.

Success Metrics:

The most obvious success metric will be the amount of on-line sales that Workstation Technologies will be able to achieve. Other success metrics will include the subscription to their on-line newsletter, number of product manual downloads, decrease of calls to the sales center, decrease of product returns and increase in overall page hits.

Being sure that everyone’s strategic ideas line up is key. The first part of defining our strategy is examining our own Site Objectives for the site.

Describe your possible site objectives in detail including but not limited to:

1. Brand Identity: a set of conceptual association or emotion reactions that in the mind of your users is an overall impression about your organization that they formulate as they use your site
2. Business Goals: strategic objectives that are intended to make or save the company money
3. Success Metrics: concrete indicators of how effectively the user experience is meeting strategic objectives and goals: visits per month, time per visit, conversion to membership, increase of revenue, etc.

Requirements:

• This shall be written as a comprehensive report in paragraph and/or outline style that you, your team and Client can easily view and understand.
• This shall be printed out and turned in as your Site Objectives assignment according to the class schedule.