Search Marketing Specialist

Posted on October 20th, 2008 in Jobs

This is a new position at one of the region’s fastest-growing online companies. Sesame Communications created and leads the online communications category for the dental industry, with 1.2 million patients using our services. We provide doctors with online communication applications and services, to stay in touch with their patients, as well as build and host their web sites. We are aggressively expanding our Search Marketing Team to maximize the performance, and patient acquisition and retention capabilities of our member sites. This position will have a significant impact on our ability to meet the growing demand of search and social media offerings sought by our member base of doctors.
Key areas of responsibility:

Account executive management of our Sesame Search 2.0 offering
Provide online marketing expertise
Submit member sites to directories and major search engines
Creating and distributing Sesame Search 2.0 campaign promotions
Create and maintain SEO and SEM of member sites and campaigns
Create custom graphics to reflect practice web site
Edit CSS and HTML for websites and for social network profiles

Qualifications:
The ideal candidate will have the following capabilities:

Proficient in current search engine optimization standards and trends
Skilled in writing and reading HTML and CSS
Proficient in working with coding editing software
Possess advanced knowledge of Adobe Photoshop
Intermediate ability in reading and writing SEO compliant text
Advanced understanding of WEB 2.0 and social networks
Must be comfortable working with individual customers on the phone, explaining SEO and SEM processes and procedures
Intermediate skills necessary in Windows office suite
Must be able to self manage and prioritize projects
Must have excellent ability to communicate technical information to non-technical audiences
Enjoy working in a team environment