WEB105 » Meta Data

Meta Data is “data about data”, of any sort in any media. Meta Data is text, voice, or image that describes what the audience wants or needs to see or experience. The audience could be a person, group, or software program. Meta Data is important because it aids in clarifying and finding the actual data.

Using Meta Data

On the web, Meta Data is usually used to find relevant information about topics we are interested in. This is usually done through a search engine like Google.

When we are searching for information on the web, we usually search using key words. These key words then bring back results that we look through. Thus, we are using key words in searches as Meta Data.

To use Meta Data effectively, we need place it within our:

See Also:

Creating Meta Data

To create useful Meta Data, first one must understand the subject matter. Using a tool like the Meta Data Creation Tool will give you a good start:

Meta Data Creation Tool by

Web Redesign: Workflow that Works 2.0 – Meta Data Creation Tool

This portion of the Premium Design Works website is written by Mike Sinkula for the Web Design & Development students at Seattle Central College and the Human Centered Design & Engineering students at the University of Washington.


  1. Ron Nims says:

    There is a new SEO data structure protocol that is supposed to be used by Google & other search engines to boost your ranking.


    Schema.org is a collaborative, community activity with a mission to create, maintain, and promote schemas for structured data on the Internet, on web pages, in email messages, and beyond.


    The Lord of the Rings is an
    fictional trilogy by

    J. R. R. Tolkien

  2. Kory Tegman says:

    I have been looking into schema.org lately. is seems like a good way to get you content recognized by google and other search engines by adding what they call “micro data” or “rich snippets” here is an seomoz blog about it: http://www.seomoz.org/blog/schema-examples

  3. Kelly Mann says:

    Hey Mike –
    Here is a “Search Engine Optimization Starter Guide” from Google. It is a 22-page PDF, available to view online or for download. woot woot.


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