WEB105 > Meta Data
Meta Data is “data about data”, of any sort in any media. Meta Data is text, voice, or image that describes what the audience wants or needs to see or experience. The audience could be a person, group, or software program. Meta Data is important because it aids in clarifying and finding the actual data.
Using Meta Data
On the web, Meta Data is usually used to find relevant information about topics we are interested in. This is usually done through a search engine like Google.
When we are searching for information on the web, we usually search using key words. These key words then bring back results that we look through. Thus, we are using key words in searches as Meta Data.
See Also:
- Search Engine Visibility | Premium Design Works
- Search Engine Optimization Starter Guide | Google [PDF 552k]
To use Meta Data effectively, we need place it within our:
Title Tags:
<title>Premium Design Works - Logo Design, Print Design, Web Design & Development - Seattle, WA. </title>
Meta Tags:
<meta http-equiv="Content-Type" content="text/html; charset=ISO-8859-1" /> <meta name="keywords" content="seattle web design, seattle web site design, seattle web design company, local seattle web design, seattle logo design, seatle web design, seattle wa web design, seattle wa logo design, seattle web site design, seattle web development, seattle web design and development, bellevue web design, redmond web design, seattle web page design, web design, graphic design, seattle graphic design, seattle print design, seattle logo design, seattle freelance web design, seattle designer, seattle design, seattle washington, puget sound, print design, washington, wa"> <meta name="description" content="Premium Design Works is a small design and development group in Seattle, Washington specializing in handling the visual communication needs of your business, organization or artistic endeavor via logo design, marketing collateral, advertising, wed design and web development."> <meta name="robots" CONTENT="index,follow"> <meta name="googlebot" content="index,follow"> <meta name="author" content="Premium Design Works"> <meta name="language" content="EN"> <meta name="copyright" content="Premium Design Works"> <meta name="classification" CONTENT="Branding, Logo Design, Print Design, Web Design, Web Development - Seattle, Wa.">
Body Copy:
<p>Premium Design Works is a small design and development group based in Seattle, Washington specializing in handling the visual communication needs of your business, organization or artistic endeavor.</p> <p>Our mission is to present your brand to a wide range of clientele via: logos, collateral, advertisements and websites.</p>
View: https://github.com/msinkula/sccc_premiumdw/blob/master/header.php
Creating Meta Data
To create useful Meta Data, first one must understand the subject matter. Using a tool like the Meta Data Creation Tool will give you a good start:
Web Redesign: Workflow that Works 2.0 – Meta Data Creation Tool
This portion of the Premium Design Works website is written by Mike Sinkula and dedicated to the Web Design & Development students at Seattle Central Community College.
2 Comments:
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I have been looking into schema.org lately. is seems like a good way to get you content recognized by google and other search engines by adding what they call “micro data” or “rich snippets” here is an seomoz blog about it: http://www.seomoz.org/blog/schema-examples
Hey Mike -
Here is a “Search Engine Optimization Starter Guide” from Google. It is a 22-page PDF, available to view online or for download. woot woot.
http://www.google.com/webmasters/docs/search-engine-optimization-starter-guide.pdf