WEB112 » Art as Type & Type as Art

Most logotypes are based around some kind of clever name that brings imagery to the viewers mind. If you can harness this imagery by using a piece of art as type or by using a piece of type as art, you are well on your way to a successful logotype:

Resource: Royalty free stock images | iStockphoto.com

This portion of the Premium Design Works website is written by Mike Sinkula for the Web Design & Development students at Seattle Central College and the Human Centered Design & Engineering students at the University of Washington.

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