WEB112 » Creating a Business Card
Many students and clients have asked me how I promote my business. The answer is simple. I give potential clients a business card and ask them to take a look at my website portfolio.
A business card is an integral part of any good marketing plan. For its size and cost, it’s probably the most powerful promotional tool a young web designer can have.
If that’s the case… shouldn’t you have a business card too? The answer is, “YES!”
A business card can make or break a client’s first impression of your company. In fact, this little card makes as much of an impression as your personal appearance. Therefore, a business card should be a simple extension of your brand.
The Anatomy of a Business Card
Every business card should serve the purpose of allowing people to visit your website and contact you:
In this example, there are a few main parts to a business card:
- Your Logo
- Your Name
- Your Title
- A Phone Number
- An Email Address
- Website Address
You should also consider having physical address on the card as well. I do not, as it is not essential for an online business. Nor, do I want people coming to my home office.
Download: Premium Design Works Business Card Template | Premium Design Works
The Hierarchy of a Business Card
Since this little card is an extension of your brand, it should adhere to “supporting typography” standards.
See Also: Integrated Financial Technologies Business Card | Premium Design Works
I am using the extended “Arial” family to support my logo design that uses Arial Black. I have chosen to use Arial Bold for my name and title:
The name and title on your business card is at the top of the hierarchy after your logo.
I have chosen to use Arial Regular for my phone number and email address:
My phone number and email address are less important than my name and title. However, they absolutely need to be clear and readable.
I have also chosen to create both a front and back design for my card:
I am using Arial Black to display the name of my business on the back of my card. I have even chosen to give it a 10° sheer like my logo.
I then use Arial Bold to display my web address on the back as well. I feel like this makes my web address stand out while tastefully signifying its importance.
Using Design Elements
The first rule of using design elements on a business card… You should not “overdo” the design elements on your business card.
See Also: Merriweather Business Card | Premium Design Works
I have chosen to use printer’s marks as part of my supporting brand:
This is to signify my traditional print background.
I have also chosen to use the flame reversed on the back side of the card:
This also reinforces my “hotness.”
Setting it up for Printing
In order to set this card up for printing, we need to revisit our logo specifications for our chosen colors:
See Also: Using Type & Printing in Illustrator | Premium Design Works
Select the flame in my logo and you will see that it is PMS 186 in the color panel:
This will allow the printer to designate the flame and everything else that is red (once designated) to be a separate ink:
You can then put everything together using my business card template that I have supplied for you:
Lastly, do not forget to convert all of your text to outlines so you do not need to supply fonts to the printer:
You should now be able to get your business card printed! I use CK Graphics in Capitol Hill.
- Design-it-Yourself Graphic Workshop: The Step-by-Step Guide, by Chuck Green