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Premium Design Works Business Card Back

In this example, there are a few main parts to a business card:

  1. Your Logo
  2. Your Name
  3. Your Title
  4. A Phone Number
  5. An Email Address
  6. Website Address

You should also consider having physical address on the card as well. I do not, as it is not essential for an online business. Nor, do I want people coming to my home office.

Download: Premium Design Works Business Card Template | Premium Design Works

The Hierarchy of a Business Card

Since this little card is an extension of your brand, it should adhere to “supporting typography” standards.

See Also: Integrated Financial Technologies Business Card | Premium Design Works

I am using the extended “Arial” family to support my logo design that uses Arial Black. I have chosen to use Arial Bold for my name and title:

buscard-01

Premium Design Works Business Card Name & Title

The name and title on your business card is at the top of the hierarchy after your logo.

I have chosen to use Arial Regular for my phone number and email address:

buscard-02

Premium Design Works Business Card Phone Number & Email Address

My phone number and email address are less important than my name and title. However, they absolutely need to be clear and readable.

I have also chosen to create both a front and back design for my card:

buscard-03

Premium Design Works Business Card Business Name

I am using Arial Black to display the name of my business on the back of my card. I have even chosen to give it a 10° sheer like my logo.

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Premium Design Works Business Card Website Address

I then use Arial Bold to display my web address on the back as well. I feel like this makes my web address stand out while tastefully signifying its importance.

Using Design Elements

The first rule of using design elements on a business card… You should not “overdo” the design elements on your business card.

See Also: Merriweather Business Card | Premium Design Works

I have chosen to use printer’s marks as part of my supporting brand:

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Premium Design Works Business Card Design Elements

This is to signify my traditional print background.

I have also chosen to use the flame reversed on the back side of the card:

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Premium Design Works Business Card Design Elements

This also reinforces my “hotness.”

Setting it up for Printing

In order to set this card up for printing, we need to revisit our logo specifications for our chosen colors:

logoSpecs

Premium Design Works Logo Specifications

In this example, you will notice that I have specified Pantone Matching System (PMS) colors. This is how we designate “spot” colors in the printing industry.

See Also: Using Type & Printing in Illustrator | Premium Design Works

Select the flame in my logo and you will see that it is PMS 186 in the color panel:

Premium Design Works Flame PMS 186

Premium Design Works Flame PMS 186

This will allow the printer to designate the flame and everything else that is red (once designated) to be a separate ink:

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Premium Design Works Business Card Color Separations

You can then put everything together using my business card template that I have supplied for you:

Premium Design Works Business Card Template

Premium Design Works Business Card Template

Lastly, do not forget to convert all of your text to outlines so you do not need to supply fonts to the printer:

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Premium Design Works Business Card Text as Outlines

You should now be able to get your business card printed! I use CK Graphics in Capitol Hill.

See Also:

This portion of the Premium Design Works website is written by Mike Sinkula for the Web Design & Development students at Seattle Central College and the Human Centered Design & Engineering students at the University of Washington.

  1. Nice post i really glad to read this informative post, thanks for sharing. :)

  2. Melissa Ashforth says:

    How to Start a Web design Business
    Every city has different laws so check with the city you are wanting to work in.
    http://www.squidoo.com/webdesignbusiness

    Business licensing office locations in Washington state
    http://www.dol.wa.gov/businesslocations.html

    WA State Licensing: Start a business Info
    http://www.dol.wa.gov/business/startbusiness.html

  3. Melissa Ashforth says:

    Business license info just to get started looking for names and info. Will post more if I find more links later..

    Guide to Seattle’s Business License & Taxes
    http://www.cityofseattle.net/rca/taxes/taxmain.htm

    WA State Licensing: Business licensing
    http://www.dol.wa.gov/business/

    Online with the Business and Professional License Search
    https://fortress.wa.gov/dol/dolprod/bpdLicenseQuery/

    WA State Licensing: FAQ – Trademark registration
    http://www.dol.wa.gov/business/faqtradename.html

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