Writing text that the visitor will deem written “to them” is essential in personalizing site content for your users. The first step in writing effective text is to “understand” your (potential) audience.

By creating a User Profile of the target audience that may come to our site we will begin to understand what our potential users want and need out of our website in the way of written content.

User Profiles (a.k.a. Personas) should include but not limited to:

  1. Name: a unique name that evokes an emotional response from your user audience (e.g. “Hurt on the Job Joe”)
  2. Quote: a unique quote from this person that evokes an emotional response from your user audience
  3. Photo: a professionally and appropriate looking photo
  4. Demographics: gender, age, education level, marital status, income, etc.
  5. Profile: who are they and what attitudes and perceptions do they have about the world, technology, etc.),
  6. Goals: what are their motivations for visiting the website
  7. Usage: what are some tasks they might perform on the site
  8. Needs: what kind of information or functionality they hope to find




This portion of the Premium Design Works website is written by Mike Sinkula for the Web Design & Development students at Seattle Central College and the Human Centered Design & Engineering students at the University of Washington.


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