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WEB160 > 08) News Posting

Internet news releases usually go out as emails or blog postings, not paper sheets, which means you need to adapt your prose for electronic delivery.

You also need to adapt your story for an audience that might be better informed and much more cynical. These online customers generally care about what works well, saves them time and costs less.

To make your case, present the components of the press release to answer the readers questions via:

1. Headline: what’s new here?
2. Date: when did this happen?
3. Organization: who is this from?
4. Opening: what’s the gist of the story?
5. Follow Up: what are the details?
6. Quote(s): who said what?
7. About: background of the company or organization?
8. Contact: how can I reach you?

Requirements:

• This shall be printed out and turned in as your News Post assignment according to the class schedule.

This portion of the Premium Design Works website is written by Mike Sinkula and dedicated to the Web Design & Development students at Seattle Central Community College.

2 Comments:

1. Cassandra Sok says:

   May 31, 2010 at 9:44 pm

   Some good tips for email newsletters:

   http://www.useit.com/alertbox/newsletters.html

   Reply
2. Wendy says:

   May 25, 2010 at 6:45 pm

   Hi Mike. The link to the schedule just above takes me to the schedule for ITC200… even though the rollover says Web160.

   Reply