Internet news releases usually go out as emails or blog postings, not paper sheets, which means you need to adapt your prose for electronic delivery.

You also need to adapt your story for an audience that might be better informed and much more cynical. These online customers generally care about what works well, saves them time and costs less.

To make your case, present the components of the press release to answer the readers questions via:

  1. Headline: what’s new here?
  2. Date: when did this happen?
  3. Organization: who is this from?
  4. Opening: what’s the gist of the story?
  5. Follow Up: what are the details?
  6. Quote(s): who said what?
  7. About: background of the company or organization?
  8. Contact: how can I reach you?



This portion of the Premium Design Works website is written by Mike Sinkula for the Web Design & Development students at Seattle Central College and the Human Centered Design & Engineering students at the University of Washington.

  1. Oops, forgot to link to this here -.-http://thestructureofeverything.blogspot.com/2016/08/usability-research-whats-it-all-about.html

  2. Aaron Brown says:

    News posting

    I posted this yesterday and I got an alert saying it didn’t post. So I’m reposting.



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