WEB160 > Syllabus
Class: Writing for the Web
Quarter: Spring 2012
Time: T/Th, 07:0PM to 07:50PM in BE3161
Credits: 2.0
Class Hours: 22
Type of Course: Workforce Education Preparatory
Length of Course: 11 weeks
Prerequisite: WEB110
Course Description:
This course provides an overview and detailed look at the techniques used to write successful copy for a website.
Course Goals:
The Students will create reader friendly and searchable copy for a website that they will implement into a portfolio piece to be presented to potential employers.
Course Outcomes:
Upon successful completion of WEB160, the student will be able to:
- Differentiate style between conventional writing and writing for the web
- Use the principals of user-centered text to effectively create written content for a website
Required Text:
- Hot Text: Web Writing that Works, by Jonathan & Lisa Price
- Search Engine Visibility, by Shari Thurow
Recommended Text:
- Don’t Make Me Think: A Common Sense Approach to Web Usability, by Steve Krug
- Killer Web Content: Make the Sale, Deliver the Service, Build the Brand by Gerry McGovern
- Content Strategy for the Web by Kristina Halvorson
- Building Findable Websites: Web Standards, SEO, and Beyond, by Aarron Walter
Evaluation Methods:
Your final grade will be a culmination of your Class Assignments:
- Assignments will create an overall Class Project to be presented at the end of the quarter
- Assignments require critical thinking and problem solving skills
- Assignments will be “due” according to the class schedule*
- Students are responsible for assignment information on assignment pages
- Students are also responsible for assignment information given in class
- Assignments will be marked down 25% for every week they are late
*Students must check the schedule before asking the instructor, “When is this due?”
ADA Confirmation:
(Americans with Disabilities Act) If you need course adaptations or accommodations because of a disability, if you have emergency medical information to share with me, or if you need special arrangements in case the building must be evacuated, please contact me ASAP.
