On the intermet, people are looking for interactivity, personal attention and a social community that they can access from their computers. The attitude and tone toward your audience will either be encouraging to the user or will turn them off from coming back for a second or third visit—remember your user profiles!
By considering their needs and trying to answer their questions we will provide the user with a personal relationship with us, the writer. Fake and condescending attitudes will simply repel the user.
Our clients or employers (that are paying us to write their website for them) are expecting that our work will win the attention of the users, resulting in more traffic, purchases and overall hits. We need to continue to understand our audience and keep their attention. This is an ever evolving process – which means we need to see them as individuals in that niche group that the are.
We will get the user’s attention by simply writing about topics that our users are looking for—why the user is there in the first place.
By making our content scannable and by putting key terms in appropriate places we will let the user know we are also paying attention to them. Avoiding distracting visitors with off-the-topic text will let the user keep their focus on what they are here to see.
Through biography and discussion of revealing what the company or organization is all about we will raise the interest of the reader in our company or organization.
Usually the user is coming to your website to answer their questions they have or will have once they view your site. As the reader scans your webpage they will expect that a menu item or a headline will point them to the answer in a direct and to the point fashion.
They ask, you answer: