WEB160 > Resources
Books:
- Hot Text: Web Writing that Works, by Jonathan & Lisa Price
- Search Engine Visibility, by Shari Thurow
- Don’t Make Me Think: A Common Sense Approach to Web Usability, by Steve Krug
- Killer Web Content: Make the Sale, Deliver the Service, Build the Brand by Gerry McGovern
- Content Strategy for the Web by Kristina Halvorson
Websites:
- Proof Reading Marks | Designers Toolbox
Downloads:
- Search Engine Optimization Starter Guide | Google [PDF 560kb]
Examples:
- Sample WEB160 Assignments | Carol Tompkins
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I really like Halvorson’s Content Strategy book. Bbbut, tonight I was reading her company’s blog, and noticed that articles don’t appear to be structured for the web. (Disclaimer—I only read a few posts.)
1. Her employees write super long blog posts (paid by the word?) that don’t appear to use the inverted pyramid style of writing. It takes several paragraphs just to figure out what a post is about. At the end of the article they finally offer suggestions for what you “should” do. The blog also doesn’t use excerpts, so you can’t browse through posts easily and pick a different article without scrolling forever.
http://blog.braintraffic.com/category/editorial-strategy/
Halvorson’s posts are better: http://blog.braintraffic.com/2010/01/content-strategy-more-than-a-bunch-of-tactics/
A descriptive title tells you what the article is about. But they seem to lack an intro with a hypothesis. Or maybe it’s in the title—or is that her conclusion?
Again, you must read to the end of the article for the pearl of wisdom.
If we have time in class, could you please comment on these blog posts? I’d like to know if they are written correctly for the web? Or if they a different style of writing. Perhaps long winded essays meant tease potential customers into hiring them.
Thanks in advance, -Jack