WEB160 > Search Engine Visibility

Properly preparing your website for search engine visibility increases the probability that web searchers will visit your site. A properly performed search engine marketing campaign can also provide long term return on investment (ROI).

So… How Does SEO Work?

Two main components must be present on a web page to get the best overall long-term search engine visibility:

1) Text Component

Search engines will find the key words in your website text. Keywords and keyword phrases should be placed in the following places whenever possible and applicable:

  1. Title tags
  2. Visible body text
  3. Anchor tag Text
  4. Alt values
  5. Domain and file names

2) Link & Popularity Component

The way your pages are linked to each other and other websites are important. How many quality links to your site are there?

See Also: 

How Do I Select and Where Do I Place Key Words?

In order for your site to come up in search results your website must contain keyword phases that match how your audience is searching for information. Google will use these key words to track and then display in their Search Engine  Results Page (SERP).

search

Out of 288,000 results for “logo design seattle” Premium Design Works comes up on page four of Google results:

found

  • Ask your current customers how they would search for you on the web—their words may surprise you
  • You must also determine the various word combination that your user will search for—create a keyword list

Once you have created or gathered this list you should then implement those keywords into your page titles, body text and links.

1) Meaningful Page Titles

Title text is the first text shown by all of the search engines:

titles
Titles will often be read out of context found through a search – so, these titles need to make sense when read out of context. Ironically that means in your titles you may need to include more text – descriptive enough to stand on its own in a sea of titles found through Google.

Titles that show why the page is unique will stand out and will let the user know what is actually there – ensuring that the user will feel like they came to the right place:

<title>Logo Design, Print Design, Web Design &amp; Development | Premium Design Works | Seattle, WA.</title>

2) Meaningful Body Copy

We should also remember that people searching through Google will also read the body copy that is caught in the search result:

Premium Design Works is a small design and development group based in Seattle, Washington specializing in handling the visual communication needs of your business, organization or artistic endeavor.

Our mission is to present your brand to a wide range of clientele via: logo design, marketing collateral, advertisements and websites.

Notice the links around some of the key words. This prioritizes them a bit.

Now… Go Place Some Quality Links

Now all of you should place a link to this page from one of your blog postings or something. That way I will actually dominate the world one day.

But, Sure enough… I will then become bored of world domination and will ride a horse to Montana.

4 Comments:

  1. Charlie Wilson says:
    May 24, 2010 at 10:21 am

    Link Popularity is very important specially if you want your websites to rank higher in google.:’`

    Reply
  2. Mike Sinkula says:
    June 10, 2009 at 12:55 am

    I am now up to page 3 (when you search for logo design seattle) on Google!

    Reply

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