WEB170 » 12) Search Engine Optimize Your Site

Most website owners know that a properly performed Search Engine Optimization (SEO) campaign increases the probability that web searchers will visit their site. But, what most website owners do not know is that using the all-in-one SEO Plugins for WordPress may lead to incredible inconsistency, having to write duplicate content and a bigger load on their server. This can be a waste of time and a waste of money.

See Also: Search Engine Optimization (SEO) in WordPress without Using a Plugin | Premium Design Works


  1. Write (DO NOT Copy & Paste) a better Search Engine Optimized title tag within your functions.php file and call it within your header.php file. (Make sure that you fill in your Site Title & Tagline.)
  2. Enable excerpts for pages in your functions.php file and populate your meta description tag using the Get The Excerpt function within your header.php file. (Make sure you fill out ALL of your Page’s Excerpt fields.)
  3. I will check your Protosite’s “View” and “Code” links from your Client Staging Area according to the class Schedule (Spring) to review and grade.

This portion of the Premium Design Works website is written by Mike Sinkula for the Web Design & Development students at Seattle Central College and the Human Centered Design & Engineering students at the University of Washington.


  1. Erin Martin says:

    Little help

    Still couldn’t figure out the sidebar thing.
    I kinda forgot what you said and when I watched the video I kinda understood what you were getting at but not really.
    I pasted my code below. I can’t remember if you said we have to name it to get it on the page you want or id we have to do something else.

    register_sidebars(2, array(‘name’ => ‘Sidebar’,

    /* ‘name’ => ‘About right sidebar’,
    ‘id’ => ‘about_right_1’,
    ‘id’ => ‘about_right_2’,*/ (this part is commented out)

    ‘before_widget’ => ”,
    ‘after_widget’ => ”,
    ‘before_title’ => ”,
    ‘after_title’ => ”,

  2. Alec Martin says:

    If this needs some work let me know :)


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