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The “How To” of Information Architecture comes down to the ability to organize and present information into a usable format.
There are three main components of Information Architecture that we as website designers must master:
Groups should correspond to how the user thinks about the subject matter. These groups should be broken down into standard categories and subcategories—main navigational links and sub-navigational links.
The goal of organizing a website hierarchy is to devise a sequence that best suits the users’ needs. Pages may be sequenced in order of importance or chronological order.
Names of your pages should be “generally specific”—meaning the names should be concise, yet broad enough to be meaningful to the user.
When starting out with an architecture we need to ask… “What do our users want to know?” about this business, organization or artist:
Let’s take a look at some sample questions that may influence whether someone would visit this restaurant:
Once we figure out what our users want to know, we then need to create an architecture document that will lead them to the answer of their question by grouping these topics into categories and subcategories that will become our navigation scheme:
If the user can find the answer to their question on the website, they will be more likely to buy the business’s products or services.